Market Research

Our market research, analytical expertise, and processing services have benefited North American, European, and APAC clients by saving costs and reducing turnaround time.

IGI’s comprehensive market research solutions are designed to help organizations navigate the complexities of today's dynamic market environment, making informed decisions that foster growth and innovation.

  • Enhances Decision Making - Provides valuable insights and data to make informed decisions
  • Improves Marketing Strategies - Helps create targeted marketing campaigns and messages that resonate with specific audiences.
  • Boosts Sales - Increases sales by understanding customer preferences and improving product offerings.
  • Monitors Competition - Keeps track of competitors' strategies, strengths, and weaknesses, allowing businesses to stay competitive.

What we offer

Survey Programming

Expertly crafting surveys tailored to your needs, ensuring efficient data collection and insightful analysis for informed decision-making.

Reporting Services and Data Analysis

Offering comprehensive data analysis and reporting solutions to help you make informed decisions.

CATI Services

Utilizing advanced technology to conduct efficient and accurate telephone interviews, ensuring streamlined data collection and high-quality insights.

Support Services

Providing 24/7 technical assistance, troubleshooting, and customer care to ensure smooth operations and optimal performance.

Survey Programming

With our highly experienced team, we can help you with different essential Survey Programming services such as Custom Scripting, Multilingual Surveys, Responsive Design, Survey Hosting and Deployment etc.

Survey programming involves the process of creating online surveys using specialized software tools that allow researchers to design, customize, and deploy surveys for data collection purposes. This includes setting up questionnaires, adding logic and branching, and integrating various response options.

Our team of experts ensures seamless survey design, deployment, and data collection, providing you with reliable and comprehensive results through various methodologies of survey such as:

  • Customer Satisfaction Surveys
  • Market Segmentation Surveys
  • Product Development Surveys
  • Brand Awareness Surveys
  • Employee Feedback Surveys
  • Competitive Analysis Surveys
  • Post-Purchase Surveys
  • Customer Loyalty Surveys

Reporting Services and Data Analysis

With our decades of experience in Data analytics, we will help you for analysing data and reports with different tools like Survey dashboards, Reportal, Tableau, Microsoft Power BI, SPSS, SAS etc.

Reporting and data services in the context of market research involve the analysis, interpretation, and presentation of data collected through various research methods. This includes summarizing findings, generating insights, and creating actionable reports that help businesses make informed decisions.

At IGI, our Reportal and Data Analysis services provide you with unparalleled access to in-depth insights and comprehensive analytics. Our expert analysts employ sophisticated analytical techniques to interpret complex data sets, transforming raw data into actionable intelligence. The services include:

  • Data Cleaning
  • Survey Dashboards
  • Reportal
  • Customized Market Reports

CATI Services

CATI (Computer-Assisted Telephone Interviewing) is a method used in market research where interviewers conduct surveys over the phone using a computer system to guide the interview process. CATI studies provide an effective way of understanding consumers’ views on every element of your strategy – from the customer experience to your communications strategy.

At IGI, we have a dedicated team to provide CATI services. We will help you with your CATI requirements with different aspects such as Sample Management, CATI System Setup, Interviewer Training and Management, Data Security and Compliance etc.

IGI has a large database of the North American marketplace for Computer-Assisted Telephone Interviewing (CATI) services, we offer a streamlined and efficient approach to collecting high-quality data through telephone surveys. Our team has expertise in: We create customizable research panels to meet each client's specific market research needs.

Support Services

IGI also helps customers with staffing solutions for survey programming and data analysis, on-site market research team management etc.